Six beats
1
Govt fiber
Construction everywhere, fiber run through the whole area, federal money behind it.
2
Fast speed
Around the world seven times in a second — faster and more stable than what was here.
3
$$ Value
And it usually costs less. Most people just haven't looked.
1–3 is one breath. That's the whole opener.
4
Question $50
"Are you paying over $50 a month right now?"
5
Price quote — call
"My market manager really wants this neighborhood — I'll call him and hand you the phone. Got a minute?"
6
Price quote — SMS
"Totally understandable. We don't save your number — I'll send a price quote to your phone. Can I send it?" → name · number · address.
The exact lines
Adam's pitch, word for word.
Open (beats 1–3)
"Hi, sorry to bother you. You've probably noticed a lot of construction and internet activity around here — they've run fiber through the whole area. There's a lot of federal money right now to get everyone faster, more reliable internet, and most people just haven't looked into it. That's really why I'm here — to make sure you know what's available. Fiber can go around the world seven times in a second, it's faster and more stable than what was here before, and it usually costs less."
Beat 4
"Are you paying over $50 a month right now?"
If they say…
Tap the answer you got.
A "Yes" ▾
"Then there are some much better options. My area market manager really wants this neighborhood — I'd like to give him a quick call and hand you the phone so he can tell you what's going on. Do you have a minute?"→ Call. Hand the phone.
B "Not right now" ▾
"Totally understandable. Let me at least get you the information. We don't save your number — it's just a price quote sent to your phone so you know what's out there, and you can call us if you have questions. Can I send it?"→ "What's your name? Best number? And this address?"
→ "Great, he'll send it over."
→ "Great, he'll send it over."
C "We already have fiber" ▾
"Then you already know how good it is. It's a massive war for your business right now and we'd like to win it — are you paying over $50 a month? If we could take real money off that bill, worth a look?"→ Back to A or B.
D "No" to both $50 and quality ▾
"Good deal — sounds like you're set. Have a good one."→ Next door.
Never
- Never explain plans, pricing, speeds or providers. "That's exactly what my market manager will go over."
- Say federal money, not "government grants." It built the network — it's not a discount on their bill.
- Never say "nobody will call you." Say "we don't save your number."
- Resistance = "Sounds like you're set, have a good one." Next door.
Consent
This is what makes the call and the text legal.
- Their yes to "do you have a minute?" covers the call.
- Their yes to "can I send it?" covers the text.
- Log the yes in Active Knocker with name, number and time.
INW Marketing · Setter pilot v1 · Sept 2026